Tresemme® Moisture Rich Shampoo. Used by professionals. New advanced technology. Salon performance. Instantly locks in moisture. Vitamin E. Luxurious moisture for dry or damaged hair. Professional quality. 32fl oz (1qt) 946ml. Our philosophy. From our origins in salons, we have always been driven by a simple truth: every woman deserves to look fabulous without spending a fortune. Tresemme is dedicated to creating hair care and styling products that are salon quality without the salon price. Salon inspired, stylist tested products to help you create your own style and experience that salon feeling everyday. Tresemme® - professional, affordable. This product. Delivers optimized hydration, targeting the driest areas, to instantly lock in moisture where your hair needs it most*. Gentle enough for daily use, this advanced moisturizing system** with vitamin E restores vibrancy and softness to dry, damaged hair. Your hair will be richly moisturized with a salon-healthy look and shine. *When used with Tresemme moisture rich conditioner vs. ordinary shampoo. **Tresemme moisture rich shampoo and conditioner. This product in not tested on animals. Intended for distribution in the Americas. Questions Comments Contact us at 1-888-497-7054 or on www.tresemme.com.