Dry Idea® Advanced Dry® Powder Fresh Clear Gel Antiperspirant & Deodorant. Extra effective + hypoallergenic. Hypoallergenic. Goes on clear. Extra effective. Up to 72hr odor protection. Never let them see you Sweat™. Use: Reduces underarm perspiration. Extra effective. *72 hours odor protection, 48 hours wetness protection. Questions 1-800-258-DIAL. www.dryidea.com. ©2011 The Dial Corporation. A Henkel Company. The distinctive design and elements of this package are proprietary and owned by The Dial Corporation, A Henkel Company.