TRESemme® Advanced Technology Optimal Curl Hydration Vitamin B1 Shampoo. New. Used by professionals. Salon performance. Flawless curls. Curl hydration for curly or wavy hair. Professional quality. Our philosophy. From our origins in salons, we have always been driven by a simple truth: every woman deserves to look fabulous without spending a fortune. TRESemme is dedicated to creating hair care and styling products that are salon quality without the salon price. Salon inspired, stylist tested products to help you create your own style and experience that salon feeling everyday. TRESemme - professional, affordable. This product. Provides optimal curl hydration by targeting the driest areas to instantly lock in moisture where your hair needs it most*. Ideal for curly or wavy hair, this advanced curl hydration system** with vitamin B1 provides just the right amount of moisturization for your salon-perfect curls. Gentle enough for daily use, it will prep your hair to be styled so you can achieve flawless curls every time. *When used with TRESemme flawless curls conditioner vs. ordinary shampoo. **TRESemme flawless curls shampoo and conditioner. This product is not tested on animals. Intended only for distribution in the Americas. For more salon secrets from our stylists go to tresemme.com. Questions Comments Contact us at 1-888-497-7054 or on www.tresemme.com.