Cleans, freshens, protects. Cavity protection. Take aim against cavities. Bonus, 20% more than 6 oz. ADA accepted. American Dental Association. The ADA council on Scientific Affairs' Acceptance of Aim Cavity Protection Toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed. The great-tasting gel toothpaste that provides cavity protection & strengthens enamel.