Arm & Hammer Advance White Sensitive Fresh Mint Fluoride Anti-Cavity Toothpaste. The Standard of Purity. Maximum Strength Sensitivity Relief. With Whitening. Fresh From the Dentist Feeling of Clean. Net wt 4.5 oz (127g). Maximum Strength Sensitivity Protection: Long lasting protection with proper use. Low abrasion formula is gentler on enamel. Fluoride formula rematerializes, strengthens, and protects teeth against cavities. Whiter teeth with one tube! With a Fresh Mint Taste! For Relief of Sensitive Teeth and a Clean, White, Healthy Smile! How It Works: Sensitive Tooth. Ouch! Desensitizing Ingredient. Treats Pain. Baking Soda. Gently Cleans & Whitens. Fluoride. Strengthens Enamel. Uses: Aids in the prevention of dental decay. Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact. Questions or comments Call 1-800-786-5135 Mon.-Fri. 9AM-5PM ET or visit www.myoralcare.com. 2006 Church & Dwight Co., Inc.