Dry style & volume. Everyday brushing. Blow-dry styling. No.1 Hairbrush brand (Source: IRI Scan Data based on dollar sales through 3/7/21). Soft gel, comfort-grip handle conforms to the shape of your hand. Vents allow airflow to each hair for fast drying and styling. Use to add volume & lift to hairstyles. Ball-tipped bristles won't snag or pull hair.