Cheer Stay Colorful Fresh Clean Scent Detergent. 25 loads*. Color, you had us at hello.. *Contains 25 loads as measure to line 1 on cap. Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. Questions 1-800-63-CHEER (24337) www.cheer.com/www.cheer.ca. 2011 P&G.