59 loads (Contains 59 loads as measured to bar 1 on cap). New. 20% more loads (16 vs 13/24 vs 19/44 vs 36/59 vs 48/74 vs 60 Spring Renewal loads). Cleans. Freshens. Whitens. Brightens. Plus more softness & freshness power (vs Base Tide). Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. Questions? 1-800-879-8433. Visit www.tide.com.