100% all natural hardwood lump charcoal. Discover the natural difference. The Cowboy Way: Grilling over an open fire is the oldest method of cooking known to man. On the western frontier it was the only way to feed hungry cowhands. Frontier food was prepared over glowing wood embers and was characterized by its hearty flavor and inviting aroma. It was over those traditional fries that cowboy cuisine was born! The tradition continues with Cowboy Charcoal, a blend of oak, hickory and maple hardwoods. The high heat quickly seals in flavor and retains the food's moisture, while imparting a distinct charcoal flavor! Why We Are Different: Compare Cowboy Charcoal to briquets. 1. All natural 100% charcoal, no coal, fillers or chemicals! 2. Quicker, hotter fire, with heat in excess of briquets! 3. Easy lighting, starts in half the time of briquets! 4. Great taste! No starch or petroleum off-taste and flavor! 5. Charcoal can be added to fire without smelly fumes! 6. All charcoal means less ash, clean up is minimal! Made in USA.