52 loads (Contains 52 loads as measured to line 1 an cap). Baking Soda, for years, has been one of nature's symbols for cleaning, brightening and freshening. Tide Pure Essentials with Baking Soda whitens whites, fights tough stains and helps remove trapped odors, leaving all your fabrics wonderfully clean and fresh. 2X Concentrated so you can use 1/2 as much. Contains no phosphate. Made in USA.