48 Loads (Contains 48 loads as measured to line 2 on cap). 2X Concentrated - Use less. 2X Concentrated so you can use 1/2 as much. Ultra Tide Simple Pleasures laundry detergent is inspired by naturally derived essential oils for a relaxing, refreshing, or romantic scent experience. A modern scent reminiscent of familiar, warm vanilla and herbal, sweet lavender. Contains no phosphate. Made in USA.