Tide® Cool Cotton­™ Simply Clean & Sensitive™ Detergent. 19 loads*. Dirt out. Gentle on skin. Low price. 1.18L (1.25 US qt) 40 fl oz liq. Follow care label instructions, then sort. Test inside seam for colorfastness. Contains 19 loads as measured for medium loads. Add detergent, then add clothes. Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. P&G. Questions 1-800-879-8433. Visit www.tide.com. ©2014 P&G.