Reduces 151% more bacteria (Bacteria that cause bad breath vs brushing teeth alone with an ordinary flat-trim toothbrush). Whole mouth clean. For a healthier whole mouth clean! (vs brushing teeth alone with an ordinary flat-trim toothbrush). Cleaning bristles and polishing cups help remove more plaque and stains than an ordinary flat-trim toothbrush. Unique cheek & tongue cleaner helps reduce 151% more bacteria (Bacteria that cause bad breath vs brushing teeth alone with an ordinary flat-trim toothbrush) from your mouth. Cleans: teeth; tongue; cheeks; gums. Dentists & hygienists recommend replacing your toothbrush every 3 months. Save water www.colgate.com/savewater. www.colgate360.com. Made in Switzerland.