Tresemme® Color Revitalize Shampoo. Used by professionals. Improved! Color lasts up to 40 washes. With advanced color lock technology. Color protection. For color treated hair. Shampoo. Professional quality. Our philosophy: From our origins in salons, we have always been driven by a simple truth; every woman deserves to look fabulous without spending a fortune. Tresemme is dedicated to creating hair care and styling products that are salon quality without the salon price. Salon inspired, stylist tested products to help you create your own style and experience that salon feeling everyday. Tresemme - professional, affordable. This product: Tresemme color revitalize shampoo with advanced color lock technology gently cleanses hair while preserving your color. Hair is protected so color lasts 8X longer*. This unique formula comprised of green tea, rosemary and sunflower helps protect color while keeping hair healthy-looking. Color stays gorgeous longer and hair is softer and more manageable. For maximum color protection, condition hair with Tresemme color revitalize conditioner. For more salon secrets from our stylists go to tresemme.com. *Washing with Tresemme color revitalize shampoo and conditioner vs. non-conditioning shampoo. This product is not tested on animals.